Innovation & Excellence Awards - Back In Action wins Ergonomic Furniture Retailer Of The Year Award!
Awarded by: Corporate LiveWire Innovation And Excellence Awards.
Back In Action was created in 1987 by David Newbound, an engineer recovering from a back injury, and his wife Lindall, an artist with a flair for design. The family-run ergonomic furniture retailer was founded on a deeply personal mission: to offer an alternative to the constant pain that many people endure due to poor posture, inadequate furniture and musculoskeletal issues. Unlike many other companies that focus solely on selling products, Back In Action takes the time to consider the lifestyle of each client, addressing both home and work environments. Their personalised approach ensures that each customer receives their products alongside a tailored solution that addresses their specific needs. The retailer’s commitment to understanding the root causes of back pain goes beyond simple symptom relief, aiming to enhance the overall quality of life for its clients.
The company's four well-established stores in London, Amersham, Bristol and Marlow showcase a fabulous range of therapeutic and stylish furniture designed to suit any home or office. This selection has been carefully curated to combine aesthetics with functionality, ensuring that customers do not have to compromise on style when selecting ergonomic solutions. Whether it's ergonomic chairs, desks, or other work equipment, Back In Action's offerings are crafted to promote better posture and comfort, ultimately helping to reduce the risk of chronic pain and injuries. The business also provides on-site consultations where their experts assess the working environment and recommend solutions tailored to the needs of the staff.
The judging panel was particularly impressed by the professional and hardworking team, comprised of highly trained specialists. Back In Action prides itself on having dedicated staff who are passionate about improving the lives of their clients. Each specialist is committed to providing bespoke care, taking the time to understand each customer’s unique challenges. Clients can also access email consultancy services via the company's website, making it easy to get expert advice from the comfort of their own home. Through their thoughtful approach, dedicated team and high-quality products, the company has cemented its place as a go-to provider for those seeking long-term relief from pain.
