We believe our planet is precious, so we don't want you to buy things again and again and again. We want you to buy it once and buy it right - and then we want it to last you a life time.
We pride ourselves on working with manufacturers who shares these values.
Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts
We take huge pride in working almost exclusively with companies whose products are designed to last decades. Many of the chairs we sold back in 1987 are still in use, and we have helped to repair many of the small number that needed it over the last 35 years.
Throughout the company we focus on reducing our impact on the world and the impact of the products we sell:
These are the most environmentally friendly, beautiful chairs we have ever found - and they are totally wonderful for your body too.
The HÅG Tion ergonomic office chair, is a design for the modern world featuring unrivalled flexibility making it perfectly suited to the new breed of workspaces - at home or the office.
HAG Tion Office ChairVarier have hit a home run with the Social chair, creating a dining chair using yesterdays waste. Keeping the principals of movement (That we of course love, here's why), and being eco friendly by reusing old household plastic.
Varier SocialOne of the most unusual ergonomic office chairs out there, the Hag Capisco by legendary ergonomic designer Peter Opsvik - this is an all time favourite. In our own offices and showrooms this is the most commonly chosen chair.
HAG Capisco 8106 & 8107The Hag Capisco Puls, 8010 and 8020 models are among the most unusual ergonomic office chairs out there. This is an all-time favourite for many of our team.
In our own offices and showrooms, this (or its fully upholstered sibling the Capisco 8106) is the most commonly chosen chair.
The Sofi Mesh, ergonomic office chair is so good for creating forwards tilt - If you aren't familiar with the huge benefits of forwards tilt and what it can do for your activity levels / spinal health, give us a call to chat or head over to our blog.
HAG SoFi Mesh - Create Your OwnThere is nothing else quite like it... The HAG Creed is based on two of our most loved originals: the H04 and H05.
These two office chairs were both so wonderful we could never really choose which we liked best. Now we don't have to:
The HAG Creed is a beautiful hybrid of the two.
Back in Action was started in 1987 by David Newbound, an engineer who suffered a debilitating neck injury & his wife Lindall Pearce, an artist with an eye for design.
David formed the company when he discovered there was an alternative to constant pain, to share information and products to help other people.
Over the last 35 years we have helped thousands of people, we're very proud of what we do & our caring compassionate team.